Struggling for alternative social imaginaries : A focus on Italian organisations representing food delivery platform workers
Articolo
Data di Pubblicazione:
2022
Citazione:
Struggling for alternative social imaginaries : A focus on Italian organisations representing food delivery platform workers / P. Borghi, A. Murgia. - In: ETNOGRAFIA E RICERCA QUALITATIVA. - ISSN 1973-3194. - 2022:2(2022 Aug), pp. 279-303. [10.3240/104669]
Abstract:
This article focuses on contemporary social imaginaries emerging in the spe-
cific context of food delivery mediated by digital labour platforms (DLPs) in
Italy. How can the dominant imaginary constructed by DLPs be challenged? Are
there alternative imaginaries to the celebration of individual autonomy and
extreme flexibility that can open up the possibility of emancipation for platform
workers? After introducing the theoretical framework on social imaginaries,
technological changes and possible paths of liberation within and from work,
the article explores how the studied organisations – trade unions, grassroots
groups, and cooperatives – define themselves and the workers they refer to, as
well as the different social imaginaries they foster in contrast (or sometimes in
agreement) to those promoted by DLPs. By proposing the concept of a «strug-
gle for alternative social imaginaries», our findings – based on a multi-sited
ethnography study – show how the initial dominant imaginary conveyed by
DLPs is progressively challenged by the multi-vocality of the counter-social
imaginaries promoted by the collective actors representing platform workers.
Tipologia IRIS:
01 - Articolo su periodico
Keywords:
social imaginaries; platform work; multi-sited ethnography; collective representation; trade unions; grassroots groups; cooperatives
Elenco autori:
P. Borghi, A. Murgia
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