Gueules cassées : stratégies de séduction anti-gaspillage

Based on a diversified media corpus, the authors have analyzed some of the main linguistic features of the media campaign Gueules cassées (Ugly Mugs) launched on 16th October 2014 during the World Food Day focused on anti-food waste. In the context of the current crisis, the classic techniques of seduction have to deal with a social responsibility dimension in accordance with the sociopolitical issues of the 21st century.