Anthropomorphized nonhuman animals in mass media and their influence on human attitudes toward wildlife

Anthropomorphic figures of nonhuman animals are omnipresent in various forms of mass media (e.g., movies, books, and advertising). The depiction of companion and wild animals, including nonhuman primates (e.g., chimpanzees), as possessing human characteristics or behaviors can influence these animals’ desirability as companions. Ultimately, this can distort general public perception of what constitutes “normal” wild behavior, as well as the conservation status of these animals. Therefore, anthropomorphic animal representations can contribute to the spread of misleading messages that may have highly unpredictable effects. In the present review, we have highlighted various articles from the academic literature which focus on anthropomorphised animals, noting the main thematic issues. We suggest that further studies on this topic are needed to deepen such a complex and not yet clarified topic.