Reputation and Organic Production of Italian Wines: Some Evidences Using a Hedonic Analysis Approach

In this research we apply the hedonic price methodology (Rosen, 1974) to investigate the effects of wines ratings and wineries reputation on price. In particular, we focus on analyzing how corporate reputation indicators referred to different moments in time can affect the average price of wine bottles of a specific winery as reported on the guide. The effects on the price of other extrinsic characteristics as the type of wine, the use of sustainable agricultural practices, the vintage of wine and the region of origin are investigated.