Brands : meaning and value in media culture

Book
Publication Date:
2006
Citation:
Brands : meaning and value in media culture / A.E. Arvidsson. - London : Routledge, 2006. - ISBN 0415347165.
IRIS type:
05 - Volume
List of contributors:
Link to information sheet:
https://air.unimi.it/handle/2434/35452

Research Areas

Concepts


Settore SPS/08 - Sociologia dei Processi Culturali e Comunicativi