Marketing

Edited Book
Publication Date:
2018
Citation:
Marketing / D. Grewal, M. Levy ; [a cura di] G. Cristini, L. Zanderighi. - Milano : Egea, 2018 Sep. - ISBN 9788823822610. (MANUALI)
IRIS type:
06 - Curatela di volume
List of contributors:
Link to information sheet:
https://air.unimi.it/handle/2434/600605

Research Areas

Concepts


Settore SECS-P/08 - Economia e Gestione delle Imprese