Our Mission and our Values' : an approach to Russian Banks' Communication Strategies
Contributo in Atti di convegno
Data di Pubblicazione:
2011
Citazione:
Our Mission and our Values' : an approach to Russian Banks' Communication Strategies / P.M. Cotta Ramusino (LINGUISTIC INSIGHTS). - In: Discourse, communication and the enterprise : genres and trends / [a cura di] G. Garzone, M. Gotti. - Bern : Lang, 2011. - ISBN 978-3-0343-0620-1. - pp. 235-254 (( Intervento presentato al 5. convegno Discourse, Communication and the Enterprise (DICOEN) tenutosi a Milano nel 2009.
Abstract:
This paper looks at the mission statements of Russian banks posted on their websites with the aim of identifying recurrent discursive strategies in an intercultural perspective. Starting from the surveyof twenty websites of Russian banks, the author attempts to highlight the linguistic and visual treatment of mission and value statements, where there seems to emergean interesting mix of both "globalized" and local, culture-specific, features.
Tipologia IRIS:
03 - Contributo in volume
Keywords:
comunicazione aziendale; mission; banche; federazione russa
Elenco autori:
P.M. Cotta Ramusino
Link alla scheda completa:
Titolo del libro:
Discourse, communication and the enterprise : genres and trends