Funkcional'no-semantičeskie dominanty jazyka cifrovykh transmedia v kontekste aktual'nykh problem mežkul'turnoj kommunikacii

The article is devoted to the identification and systematization within the covid thematic framework of some fundamental functional and semantic characteristics of the linguistic landscape in modern transmedia, a multi-format media space consisting of thematically interconnected media resources reflecting a single event in the fields of online media, social networks and new media. Examining examples referred to events with special social significance (pandemics) in Russian and Italian transmedia, the authors come to the conclusion that the language of digital transmedia demonstrates trends of universalization, which contributes to reducing information risks and weakening threats of information confrontation, despite the differences in the functioning of the two considered language systems.