Data di Pubblicazione:
2016
Citazione:
Twittare le news : giornalisti hard e testate soft : uno studio di caso di tre redazioni / S. Splendore, A. Caliandro, M. Airoldi. - In: COMUNICAZIONE POLITICA. - ISSN 1594-6061. - 17:1(2016 Apr), pp. 87-106. [10.3270/82887]
Abstract:
This article consists in a case study analysing three Italian digital
newsrooms. The research investigates the ways in which editors in chief and newsrooms
use Twitter. The journalistic use of Twitter has been the object of a growing number of
researches in several national contexts. Their results are hardly generalizable and largely
context-dependent. This work observes the choices made by editors in chief concerning
their use of social media profiles both on the level of newsroom and from an individual
perspective. Following the literature, this analysis points to two theoretical lines: the level
of interaction towards Twitter followers and the distribution of soft or hard news. The empirical
investigation is based on semi-structured interviews with editors in chief and social
media managers as well as on the analysis of tweets produced by their Twitter accounts.
Results show that, in the flow everyday newsroom production, Twitter works prevalently as
a way to distribute contents. On the contrary, journalists’ individual profiles present legitimation
practices regarding both their personal brand and journalism itself.
Tipologia IRIS:
01 - Articolo su periodico
Keywords:
hard news; illusio; journalism; soft news; Twitter
Elenco autori:
S. Splendore, A. Caliandro, M. Airoldi
Link alla scheda completa: