Data di Pubblicazione:
2023
Citazione:
Texture and texturization in organizational identity design and legitimacy work / G. Aiello (ROUTLEDGE STUDIES IN MULTIMODALITY). - In: Organizational Semiotics: Multimodal Perspectives on Organization Studies / [a cura di] L. Ravelli,T. van Leeuwen, M. Höllerer, D. Jancsary. - Lonfon : Routledge Taylor & Francis Group, 2023 May 16. - ISBN 9781003049920. - pp. 212-230 [10.4324/9781003049920-10]
Abstract:
In this chapter, I focus on how texture is mobilised to meet key semiotic
demands of contemporary capitalism, such as the need to communicate
distinctive identities within generic formats, like those that are typically
used in corporate branding and media. In other words, texture is often
used to foreground specificity (for example, in the guise of locality or diversity) within otherwise standardised communication practices. In doing so, texture also contributes to linking organizational identity design with the promotion of particular experiential meanings and types of provenance, which, in turn, foster concrete forms of attachment to different values.
Tipologia IRIS:
03 - Contributo in volume
Keywords:
texture; texturization; organizational identity; legitimacy work; Getty Images; Starbucks;
Elenco autori:
G. Aiello
Link alla scheda completa:
Titolo del libro:
Organizational Semiotics: Multimodal Perspectives on Organization Studies