Abstract Agrobiodiversity is a vital subset of biodiversity and is the result of the interaction between the environment, genetic resources and management systems used by culturally diverse people. It is a crucial prerequisite for ecologically and economically sustainable agricultural systems and is an important tool for ecological intensification. The aim of CROPDIVA is to reinforce agrobiodiversity on different levels and along distinct geographic and socio-economic areas. Theactivities of CROPDIVA are clustered around five connected research work packages and three pillars, each with a set of specific objectives: i) promotion of six key underutilised arable crops: oats, hull-less barley, triticale, buckwheat, faba bean and lupin; ii) creation of value chains for selected underutilised crops ; and iii) study of the socio-economic impact of project results. The concept of CROPDIVA is an innovative challenge driven approach based on the promotion of underutilised crops in sustainable cropping systems and new regional value chains. Project activities will focus on the following major challenges: improved resilience of cropping systems, alignment of the economic and social needs of farmers with ecological goals as well as marketing of new food/non-food products meeting consumer demands. The results gathered in CROPDIVA will not be descriptive, but will be used for innovative solutions along the entire food and non-food chain to enable biodiversity management on all levels, including diversifying the use of genetic resources, crop production systems, new food/non-food products, market opportunities while satisfying producers and investigated consumer requirements