Constructing Identities in the Fashion Industry: Building Brand and Customer Image through Press Releases”

Other Research Product
Publication Date:
2004
Citation:
Constructing Identities in the Fashion Industry: Building Brand and Customer Image through Press Releases” / P. Catenaccio. ((Intervento presentato al 7. convegno ESSE Conference tenutosi a Zaragoza nel 2004.
IRIS type:
14 - Intervento a convegno non pubblicato
Keywords:
press release; corporate communication; discourse analysis; fashion
List of contributors:
Authors of the University:
Link to information sheet:
https://air.unimi.it/handle/2434/33970

Research Areas

Concepts


Settore L-LIN/12 - Lingua e Traduzione - Lingua Inglese