CRM technologies as a leverage of competitiveness and Business Value Creation in European Markets: a Comparison between Italy and Netherlands

Chapter
Publication Date:
2006
Citation:
CRM technologies as a leverage of competitiveness and Business Value Creation in European Markets: a Comparison between Italy and Netherlands / A. Lorenzon, P.J. Van Baleen, L. Pilotti - In: CRM Implementation: a Strategic Approach / Kaushik Mukergjee, editor ; [a cura di] Kaushik Mukergjee. - Hyderabad ( Andhra Pradesh) : The ICFAI university press, 2006 Nov. - ISBN 81-314-0474-9.
IRIS type:
03 - Contributo in volume
Keywords:
Customer relationship management ; strategy ; value creation ; european countries
List of contributors:
Authors of the University:
Link to information sheet:
https://air.unimi.it/handle/2434/27740
Book title:
CRM Implementation: a Strategic Approach

Research Areas

Concepts


Settore SECS-P/08 - Economia e Gestione delle Imprese