An Innovative Tool to Assess Marketing Capabilities of Traditional Producers within the European Food Industry

Chapter
Publication Date:
2008
Citation:
An Innovative Tool to Assess Marketing Capabilities of Traditional Producers within the European Food Industry / A. Banterle, L. Carraresi, S. Stranieri - In: System Dynamics and Innovation in Food Networks 2008 / [a cura di] M. Fritz, U. Rickert, G. Schiefer. - Bonn : Universitat Bonn - ILB Press, 2008. - ISBN 9783932887963. - pp. 43-52
IRIS type:
03 - Contributo in volume
Keywords:
marketing capabilities ; traditional food ; cluster analysis
List of contributors:
Authors of the University:
Link to information sheet:
https://air.unimi.it/handle/2434/143720
Book title:
System Dynamics and Innovation in Food Networks 2008

Research Areas

Concepts


Settore AGR/01 - Economia ed Estimo Rurale