Information, Labelling, and Vertical Coordination : An Analysis of the Italian Meat Supply Networks
Articolo
Data di Pubblicazione:
2008
Citazione:
Information, Labelling, and Vertical Coordination : An Analysis of the Italian Meat Supply Networks / A. Banterle, S. Stranieri. - In: AGRIBUSINESS. - ISSN 0742-4477. - 24:3(2008), pp. 320-331. [10.1002/agr.20169]
Abstract:
After the Bovine Spongiform Encephalopathy (BSE) crisis, the European Union (EU)
introduced mandatory and voluntary labelling for meat products to reduce the food safety
concerns of consumers and to ensure a better distribution of liability among agents of the meat
supply chain. The purpose of this article is to evaluate whether voluntary traceability labelling,
introduced by Regulation 1760/2000, can be considered a useful instrument for both the
producers and consumers of meat products. Attention is focused on the vertical coordination
effects of introducing voluntary labelling along the beef chain and on the interest the Italian
consumer shows in labelled information on meat products. Two surveys were conducted: one
addressing Italian meat organizations that signed voluntary labelling agreements and the other
a sample of 1,025 Italian consumers. With regard to supply, the survey revealed that improved
traceability led to a better redistribution of liability among the agents of the meat supply chain
and to a strengthening of vertical agreements. Regarding the consumers, the results showed a
notable consumer interest in the labelled information such as the meat origin and the
information related to the system of cattle breeding, cattle feeding, and the date of
slaughtering.
Tipologia IRIS:
01 - Articolo su periodico
Keywords:
Labelling ; meat ; traceability ; vertical coordination
Elenco autori:
A. Banterle, S. Stranieri
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