Attitude toward environmental protection and toward nature : How do they shape consumer behaviour for a sustainable tomato?
Articolo
Data di Pubblicazione:
2021
Citazione:
Attitude toward environmental protection and toward nature : How do they shape consumer behaviour for a sustainable tomato? / L. Baldi, M.T. Trentinaglia, T. Mancuso, M. Peri. - In: FOOD QUALITY AND PREFERENCE. - ISSN 0950-3293. - 90:(2021 Jun), pp. 104175.1-104175.16. [10.1016/j.foodqual.2021.104175]
Abstract:
Several research efforts have tried to explain the forces driving food-related decisions. In this article, we explore
how individual attitude toward the environment could be a potential determinant of green behavior. This
research offers an original methodological framework never adopted in the food consumption domain that is
based on the contribution of Campbell Paradigm and the related advancements on attitude measures proposed by
the environmental psychology literature. We also contribute to the literature by envisaging a two-dimensional
environmental attitude, that distinguishes between attitude toward environmental protection and toward nature
appreciation. The ultimate target is to explain consumer purchasing intentions, represented by Willingness
to Pay, toward a hypothetical tomato with improved resource use efficiency taking into account consumer
psycho-attitudinal propensity towards environmental issues. The analysis is conducted in Italy and in the UK, two
countries characterized by different perceptions about tomato as a consumption good and about water related
issues. Findings indicate that the two dimensions of consumer attitude affect differently the spending propensity
for a sustainable tomato and these differences are also country-specific. The analysis suggests that policies aimed
at promoting sustainable food products should also target the consumer type (naturalist or environmentalist) that
is more sensible to environmental sustainability.
Tipologia IRIS:
01 - Articolo su periodico
Keywords:
Environmental attitude measurement; Consumer behaviour; Discrete Choice Experiment; Campbell paradigm; Resilient tomato; Rasch model
Elenco autori:
L. Baldi, M.T. Trentinaglia, T. Mancuso, M. Peri
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