Constructing identities in the fashion industry : building brand and customer image through press releases
Capitolo di libro
Data di Pubblicazione:
2007
Citazione:
Constructing identities in the fashion industry : building brand and customer image through press releases / P. Catenaccio - In: The use of English in institutional and organizational settings : an intercultural perspective / G. Garzone, P. Catenaccio, D. Chiaro, M. Gerritsen, C. Nickerson, C. van den Brandt, R. Crijns, N. Dominguez, F. van Meurs, U. Nederstigt, C. Ilie, D. Wawra, K. Murata, M. C. Paganoni, S. Zilles Pohle, G. T. Bilbow, O.O. Chakorn, G. Poncini, C. Valero Garcés, B. Downing, C. Kellett Bidoli ; [a cura di] G. Garzone, C. Ilie. - Bern : Peter Lang, 2007. - ISBN 9783039118893. - pp. 31-55
Tipologia IRIS:
03 - Contributo in volume
Elenco autori:
P. Catenaccio
Link alla scheda completa:
Titolo del libro:
The use of English in institutional and organizational settings : an intercultural perspective