CRM technologies as a leverage of competitiveness and Business Value Creation in European Markets: a Comparison between Italy and Netherlands
Capitolo di libro
Data di Pubblicazione:
2006
Citazione:
CRM technologies as a leverage of competitiveness and Business Value Creation in European Markets: a Comparison between Italy and Netherlands / A. Lorenzon, P.J. Van Baleen, L. Pilotti - In: CRM Implementation: a Strategic Approach / Kaushik Mukergjee, editor ; [a cura di] Kaushik Mukergjee. - Hyderabad ( Andhra Pradesh) : The ICFAI university press, 2006 Nov. - ISBN 81-314-0474-9.
Tipologia IRIS:
03 - Contributo in volume
Keywords:
Customer relationship management ; strategy ; value creation ; european countries
Elenco autori:
A. Lorenzon, P.J. Van Baleen, L. Pilotti
Link alla scheda completa:
Titolo del libro:
CRM Implementation: a Strategic Approach