Benchmarking for attracting territorial Investments : evidence of the Pavia’s Chamber of Commerce

The paper examines the benchmarking strategy of Pavia’s Chamber of Commerce for attracting territorial investments. Based on the past studies, we develop a specific detailed research questions: 1) How is the benchmarking strategy of Chamber of Pavia’s Commerce for attracting investments? 2) What is the specificity of benchmarking in public service sector? The paper intends to answer to these questions; it offers a unique description of a successful strategy implementation of benchmarking in Pavia’s Chamber of Commerce case. It analyzes in detail the management implementation and the process of benchmarking for improving the performances.