Sustainability in Mountain Tourism: a Multimodal Discourse Analysis of Web Sites in the German Language
Capitolo
Data di Pubblicazione:
2018
Citazione:
Sustainability in Mountain Tourism: a Multimodal Discourse Analysis of Web Sites in the German Language / V. Crestani (ADVANCES IN HOSPITALITY, TOURISM AND THE SERVICES INDUSTRY (AHTSI) BOOK SERIES). - In: Innovative Perspectives on Tourism Discourse / [a cura di] M. Bielena-Grawjeska, E. Cortes de Los Rios. - Prima edizione. - Hershey PA : IGI Global, 2018. - ISBN 9781522529309. - pp. 18-35 [10.4018/978-1-5225-2930-9.ch002]
Abstract:
Sustainability is a fundamental concept of Alpine tourism in countries like Germany and Austria, which have signed the Alpine Convention, a treaty between Alpine countries and the EU. The following paper presents the main results of a multimodal discourse analysis conducted on selected online presentations of eco-friendly hotels in Austria and in Germany. The selection of this textual genre is due primarily to the fact that online presentations are a sort of gateway to introduce the reader into the world of tourism—a world that, at the pre-trip stage, is only virtual, becoming real in the ongoing-trip stage. Hotel presentations try to convince readers to go beyond the pre-trip stage and to choose the accommodation structure for the holiday. Austrian and German presentations use common verbal strategies, but they differ in the relationship between visual and verbal components.
Tipologia IRIS:
03 - Contributo in volume
Elenco autori:
V. Crestani
Link alla scheda completa:
Titolo del libro:
Innovative Perspectives on Tourism Discourse