Data di Pubblicazione:
2015
Citazione:
Dal marabù al bodysuit : "Vogue Italia" e la lingua della moda / G. Sergio. - In: MEMORIA E RICERCA. - ISSN 1127-0195. - 23:50(2015), pp. 97-114. [10.3280/MER2015-050007]
Abstract:
This essay aims at highlighting the language of fashion as presented in «Vogue Italia», that is, the most important italian magazine given up to fashion updating. After a short story of the magazine, the essay compares two corpora of articles taken from «Vogue Italia»: the first one from the first decade of the magazine (i.e. 1965-1975), the second one from the decade 2002-2012. The comparison points out different textual approaches, going from openly advisory to denotative, and syntactical constructions, in the direction of a terse style. But the essay especially focuses on the fashion lexicon, characterized by loan words from French and, increasingly, English; by neologismes, which point out the role of «Vogue Italia» in innovating and spreading fashion language; and, finally, by compounds and derivatives, showing a strong but decreasing power of Italian language in creating new technical words.
Tipologia IRIS:
01 - Articolo su periodico
Keywords:
Italian; language of fashion; fashion magazines; borrowing; neologism; word formation
Elenco autori:
G. Sergio
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