Linguistic perspectives on image construction and moral identity : the case of banks
Capitolo di libro
Data di Pubblicazione:
2010
Citazione:
Linguistic perspectives on image construction and moral identity : the case of banks / C. Degano - In: Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication / [a cura di] P. Evangelisti Allori, G. Garzone. - Bern : Peter Lang, 2010. - ISBN 978-3-0343-0591-4. - pp. 235-260
Tipologia IRIS:
03 - Contributo in volume
Elenco autori:
C. Degano
Link alla scheda completa:
Titolo del libro:
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication