Data di Pubblicazione:
2010
Citazione:
Identities, discourse and genres in corporate communication: an introduction / G.E. Garzone, P. Evangelisti Allori - In: Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication / [a cura di] P. Evangelisti Allori, G.E. Garzone. - Bern : Peter Lang, 2010. - ISBN 978-3-0343-0591-4. - pp. 9-27
Tipologia IRIS:
03 - Contributo in volume
Keywords:
sponsorship ; corporate identity ; corporate communication
Elenco autori:
G.E. Garzone, P. Evangelisti Allori
Link alla scheda completa:
Titolo del libro:
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication