Organizational and strategic competences role in web-based solutions adoption
Contributo in Atti di convegno
Data di Pubblicazione:
2011
Citazione:
Organizational and strategic competences role
in web-based solutions adoption / I. De Noni, C. Pierani - In: Proceedings of 10th International marketing trends conferenceParis : Marketing trends association, 2011. - ISBN 978-2-9532811-2-5. (( Intervento presentato al 10. convegno International marketing trends conference tenutosi a Paris nel 2011.
Abstract:
With the global reliance on computerized systems and increasing importance of web on enterprises’ competitiveness, the evaluation of organizational processes role in web-based technologies and solutions adoption and effective utilization is an important issue.
Internet is becoming a more and more crucial aspect of global competition. Web advantages are so evident that often enterprises are inclined to adopt web-based solutions without the necessary competences to manage them in an effective and efficient way. Managers tend to see only the benefits and tend to underestimate reputational risks.
In this paper we adopt an empirical “process oriented” view and we obtain evidence from large-sample statistical analysis (data was gathered from a sample of about 800 SMEs belonging six UE countries). Results show advanced web-based solutions, such as supply chain management, e-commerce and after–sale services, need, among others, strategic attention, good organizational practices, human resources competences and high processes quality
Tipologia IRIS:
03 - Contributo in volume
Keywords:
Web-based solutions ; Web competences ; Web processes ; Web 2.0
Elenco autori:
I. De Noni, C. Pierani
Link alla scheda completa:
Titolo del libro:
Proceedings of 10th International marketing trends conference