Do Nutrition Claims Matter to Consumers? An Empirical Analysis Considering European Requirements
Articolo
Data di Pubblicazione:
2010
Citazione:
Do Nutrition Claims Matter to Consumers? An Empirical Analysis Considering European Requirements / S. Stranieri, L. Baldi, A. Banterle. - In: JOURNAL OF AGRICULTURAL ECONOMICS. - ISSN 0021-857X. - 61:1(2010), pp. 15-33.
Abstract:
EU Regulation 1924 ⁄ 2006 introduced a European legal framework for nutrition
messages for food product labels. The study analyses consumer interest towards
nutrition labelling and claims, and examines the information consumers consider
important during their purchasing decisions, and the main characteristics of those
consumers interested in nutrition claims and nutrition labelling use. A total of
1,025 northern Italian consumers were surveyed. We estimate one binary logit
model to investigate the use of nutrition labelling, and seven other ordinal regression
models to analyse consumer interest towards nutrition claims and labelling.
Consumers who use nutrition labelling have characteristics different from those
who use nutrition claims. Consumers using nutrition labelling show a marked
interest in food safety concerns, use experts as their source of information and
have specific dietary habits. For consumers concerned about nutrition claims, the
survey shows significant links with attributes influencing purchasing behaviour,
such as price, brand, certification, etc. Socio-demographic characteristics are statistically
significant and show a positive link with age, gender and a negative
linkage with income.
Tipologia IRIS:
01 - Articolo su periodico
Keywords:
Consumer; European Union; Logit model; Nutrition claims
Elenco autori:
S. Stranieri, L. Baldi, A. Banterle
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