Data di Pubblicazione:
2024
Citazione:
Exploring intergenerational differences in consumer acceptance of insects-fed farmed fish / M.T. TRENTINAGLIA DE DAVERIO, M. Adler, M. Peri, L. Panzone, L. Baldi. - In: FOOD QUALITY AND PREFERENCE. - ISSN 0950-3293. - 117:(2024 Aug), pp. 105165.1-105165.6. [10.1016/j.foodqual.2024.105165]
Abstract:
This study delves into the multi-faceted process of consumer acceptance of innovative food products, such as
insect-fed farmed fish. This is a food product that introduces new, though potentially conflicting, intangible
attributes aligning with circularity and sustainability but also evoking negative emotions, such as disgust or
neophobia. Drawing from two distinct studies on young and older Italian consumers, we employ an intergen-
erational lens to explore individual psychometric characteristics, socio-demographic variables, and nudging
effects in shaping the acceptance process. We apply the Campbell Paradigm, integrating three acceptance items
into well-established scales measuring attitudes towards the environment and nature.
Our results reveal that environmental protection inclination, rather than a connectedness to nature, primarily
drives acceptance. Notably, young consumers exhibit a more facile acceptance process, indicating lower
behavioral costs at each stage. Sociodemographic variables, particularly gender, exert varied influences on
acceptance stages, with older women displaying greater hesitancy in adopting new dietary practices. Addi-
tionally, exploring the impact of nudges, we find that information significantly influences acceptance, while
visual priming does not. Interestingly, the effectiveness of information varies between generations, indicating
different reactions and responses.
The findings propose strategies for policymakers and marketers to highlight the positive attributes of insects-
fed farmed fish, emphasizing sustainability and addressing consumer disgust concerns. Introducing insects as
feed in various farming practices may enhance familiarity with this alternative protein source, potentially
reducing disgust and fostering widespread acceptance.
Tipologia IRIS:
01 - Articolo su periodico
Keywords:
Campbell paradigm; Circular economy; Consumer acceptance; Insects-fed farmed fish; Intergenerational perspectives; Rasch model
Elenco autori:
M.T. TRENTINAGLIA DE DAVERIO, M. Adler, M. Peri, L. Panzone, L. Baldi
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