An Innovative Tool to Assess Marketing Capabilities of Traditional Producers within the European Food Industry
Capitolo di libro
Data di Pubblicazione:
2008
Citazione:
An Innovative Tool to Assess Marketing Capabilities of Traditional Producers within the European Food Industry / A. Banterle, L. Carraresi, S. Stranieri - In: System Dynamics and Innovation in Food Networks 2008 / [a cura di] M. Fritz, U. Rickert, G. Schiefer. - Bonn : Universitat Bonn - ILB Press, 2008. - ISBN 9783932887963. - pp. 43-52
Tipologia IRIS:
03 - Contributo in volume
Keywords:
marketing capabilities ; traditional food ; cluster analysis
Elenco autori:
A. Banterle, L. Carraresi, S. Stranieri
Link alla scheda completa:
Titolo del libro:
System Dynamics and Innovation in Food Networks 2008