LUIGI value chains and business models

This chapter focuses on the multiple values generated by the GIs in the pilot regions of LUIGI. The conceptual background about GI VCs, BMCs and archetypes has been already introduced in the previous chapter(s?). The Alpine GIs guarantee a multitude of ESS that are essential for social well-being and natural ecosystems, providing tangible benefits to human and non-human beings. Public local and regional bodies, private companies and non-profit organisations can intervene on the GIs with the aim of supplying ESS, improving the territorial wellbeing in the areas where GI-benefits show up, and creating “shared value” for both firms and the society. The next paragraphs present the main activities and outcomes of the LUIGI project, concerning the VC analysis and the BM archetypes. The next paragraph presents some schemes elaborated on ESS-based regional VCs, starting from the information gathered in the pilot regions. More specifically, the schemes represent four recurring types of GIs found in the pilot regions, highlighting the ecosystem benefits, the values and the stakeholders that are interested in terms of potential supply and demand. The following paragraphs describe the three BM archetypes mentioned in the previous chapter: periurban farmstead, natural parks, and urban peripheries, building on the fieldwork made in the case study areas located in the Metropolitan City of Milan.