Assessing Farmers’Willingness to Pay for Adopting Sustainable Corn Traits: A Choice Experiment in Italy
Articolo
Data di Pubblicazione:
2023
Citazione:
Assessing Farmers’Willingness to Pay for Adopting Sustainable Corn Traits: A Choice Experiment in Italy / A. Barriviera, D. Bosco, S. Daniotti, C.M. Pozzi, E. Saija Maria, I. Re. - In: SUSTAINABILITY. - ISSN 2071-1050. - 15:18(2023), pp. 13321.1-13321.13. [10.3390/su151813321]
Abstract:
Corn is a major staple crop known for its nutritional value and versatility in industrial
applications. Climate change threatens sustainable production, making understanding farmers’
preferences and willingness to pay (WTP) for desirable traits crucial in seed selection. This study
employs the Choice Experiment (CE) to assess the importance of key attributes, including yield
potential, disease resistance, yield under water stress conditions, and price. The evaluation was
conducted in Italy on a sample of 31 producers in the Lombardy region, where corn cultivation
occupies 50% of the arable land, and the national annual volume equals about 11 million tons. Results
indicate that yield under water stress conditions is the most critical attribute reflecting the need for
high productivity to cope with yield fluctuations and production costs induced by climate change.
The significance of this study lies in its ability to provide insights into farmers’ preferences and their
priorities for maize seed attributes, which in turn offer invaluable decision support to seed breeding
programs. This contribution not only promotes the development of improved corn traits and varieties
for sustainable production and global food security but also guides resilient investment decisions
and effective marketing strategies.
Tipologia IRIS:
01 - Articolo su periodico
Keywords:
choice experiment; willingness to pay; corn; seed; attributes; farmer preferences
Elenco autori:
A. Barriviera, D. Bosco, S. Daniotti, C.M. Pozzi, E. Saija Maria, I. Re
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