Data di Pubblicazione:
2022
Citazione:
Controlled interactivity and engagement in digitally enabled campaigning / R. Piazzo. - (2022 Nov).
Abstract:
This study aims to enrich the understanding of US presidential campaigns and primaries
through a focus on interactivity and engagement in digitally-enabled campaigning efforts. Building on Stromer-Galley’s (2014) account of digital presidential campaigns, I
will reassess the role played by volunteers within such efforts, comparing how different
digital and participative infrastructures define patterns and degrees of interactivity and
engagement. The analysis of the three cases taken into account (Dean 2004, Obama 2008, Sanders 2016) allows to formulate some generalizations: while interactivity is usually
amplified through digital tools, volunteer engagement with staffers is often allowed –
even though controlled from above -, while organizational engagement is always
prevented. These patterns of leverage are coherent with those established by other actors dwelling in the institutional political arena.
Tipologia IRIS:
23 - Pubblicazione su portale
Elenco autori:
R. Piazzo
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