Consumers' perceptions and attitudes toward hunted wild game meat in the modern world : A literature review
Articolo
Data di Pubblicazione:
2022
Citazione:
Consumers' perceptions and attitudes toward hunted wild game meat in the modern world : A literature review / A.F. Corradini, M.E. Marescotti, E. Demartini, A. Gaviglio. - In: MEAT SCIENCE. - ISSN 0309-1740. - 194:(2022 Dec), pp. 108955.1-108955.19. [10.1016/j.meatsci.2022.108955]
Abstract:
Hunted wild game meat (HWGM) has a complete nutritional profile, and its environmental impact is lower than farmed meat. However, HWGM derives from hunting, which often relates to consumers’ ethical concerns. This review aims to clarify which variables are linked to consumers' perceptions and attitudes toward HWGM. Results highlight that the body of literature about this topic is growing, especially in Europe and U.S. Moreover, gender and residence seem to be good predictors of consumers’ perceptions and attitudes toward HWGM. Furthermore, some positive drivers were detected. The positive attitude toward hunting and familiarity with hunting resulted to
be linked to HWGM consumption. Conversely, food safety consumers’ concerns represent one of the main barriers. Finally, the seasonality of the product and the relative lack of HWGM market supply represent barriers to its consumption. Our findings may assist stakeholders in defining targeted marketing strategies and policies.
Tipologia IRIS:
01 - Articolo su periodico
Keywords:
wild game meat; consumer attitudes; hunting activity; hunters; food choice
Elenco autori:
A.F. Corradini, M.E. Marescotti, E. Demartini, A.A.M. Gaviglio
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