Data di Pubblicazione:
2008
Citazione:
L’offerta personalizzata degli sfidanti / M. Barisione, P. Catellani - In: Il ritorno di Berlusconi : vincitori e vinti nelle elezioni del 2008 / ITANES. - Bologna : Il Mulino, 2008. - ISBN 8815127399. - pp. 137-148
Abstract:
Based on 2008 ITANES post-electoral survey data, this chapter analyzes the presidentialization of electoral supply, which resulted not only from Silvio Berlusconi’s campaign, but also from that of the Democratic Party leader Walter Veltroni. Comparing the structures of their approval ratings, it finds that Veltroni’s popularity was politically more crosscutting while Berlusconi’s was more polarizing, thus reflecting their respective campaign strategies. Among the four image dimensions considered – energy, competence, empathy, integrity – the centre-right leader outperformed his opponent on the first one, but was overwhelmed on that of integrity.
Tipologia IRIS:
03 - Contributo in volume
Elenco autori:
M. Barisione, P. Catellani
Link alla scheda completa:
Titolo del libro:
Il ritorno di Berlusconi : vincitori e vinti nelle elezioni del 2008