Interrelationships between organic food industry, innovation and consumer behaviour
Contributo in Atti di convegno
Data di Pubblicazione:
2008
Citazione:
Interrelationships between organic food industry, innovation and consumer behaviour / A.A.M. Gaviglio, M. Licitra Pedol, A. Pirani - In: Cultivate the future : book of abstracts : 16th IFOAM Organic World Congress, Modena, Italy 16-20 June '08 / [a cura di] T. Alföldi. - Bonn : Deutsche Bibliothek, 2008. - ISBN 9783940946034. (( Intervento presentato al 16. convegno IFOAM Organic World Congress : Cultivate the future tenutosi a Modena nel 2008.
Abstract:
The aim of this work is to investigate the relationship between organic foods firms and innovation with particularly attention to organic dairying productions and consumer’s behaviour.
Using Porter’s competitive analysis and a special case history, the work wants to study which role innovation plays in a business strategy based on an upgraded concept of differentiation.
Tipologia IRIS:
03 - Contributo in volume
Elenco autori:
A.A.M. Gaviglio, M. Licitra Pedol, A. Pirani
Link alla scheda completa:
Titolo del libro:
Cultivate the future : book of abstracts : 16th IFOAM Organic World Congress, Modena, Italy 16-20 June '08